App Store Pricing

I should have known better then to look into StitchBuddy HD's App Store reviews, as this system has two major shortcomings: First of all it does not allow developers to respond to comments, neither in the store nor directly by mail. Additionally people are more willing to leave reviews if they are not satisfied with a product, often leading to a mismatch between published reviews and the perception of all users. But StitchBuddy is barely two months released, so I'm still monitoring the reviews closely. But that's another story and not the main reason for this blog entry.

One customer complains that StitchBuddy HD is overpriced, and requests more features to be included for its price. This comment really makes me think about the pricing in the App Store, and people's attitude to it:

Users of iOS devices are used to $0.99 apps … me too … but many of these apps are either limited, or aiming at huge market shares with literally thousands of users. StitchBuddy HD offers functions on the iPad that are often priced three or four times more on PCs or Macs, and it targets a rather small user group. From an economical standpoint its development is just disastrous, but I don't mind: When I thought about publishing StitchBuddy HD, I decided for a price that is affordable and reasonable, but still reflects the hundreds of hours of work behind. Additionally, with Apple's share (there is no official way around the App Store) and taxes, a developer receives only about 50% of an app's price as earnings.

StitchBuddy HD's description in the App Store lists all features, and I provide a demo video showing its handling. Don't hesitate to send me a mail if you have any questions while thinking about making a purchase. And if you are using StitchBuddy HD, please leave a fair rating / review in the App Store.